KENE has launched its first global Urban Cycling Challenge, inviting riders from around the world to embrace the brand's theme of "Joy in Every Mile." The challenge encourages participants to explore their cities by bike, share their riding experiences on social media, and compete for exciting prizes, including limited-edition KENE products and a trip to the brand's headquarters. Riders can join the challenge by registering on KENE's official website and sharing their riding photos and stories with the hashtag #JoyInEveryMile. The challenge aims to foster a global community of riders and promote the benefits of sustainable urban mobility. "We created this challenge to inspire people to get out and enjoy the joy of riding," said a KENE marketing representative. "Whether you're a daily commuter or a weekend adventurer, everyone can participate and share their love for mobility." The Urban Cycling Challenge will run for three months, with monthly winners announced on KENE's social media channels.