How to understand KENE's proposed "Riding DNA," and what specific reflections does it have in products?
For KENE, "Riding DNA" refers to the core essence of the riding experience—the emotional connection, cultural resonance, and functional excellence that make every ride meaningful. It's our vision to rebuild this DNA by moving beyond the one-size-fits-all approach of traditional mobility brands. Specifically, this is reflected in three key aspects of our products: First, design integration—our products blend industrial design with cultural sensibilities, such as handlebar shapes inspired by traditional crafts from different regions and color palettes that reflect urban cultural diversity. Second, ergonomic precision—we conduct extensive research on global riders' body types and riding habits to ensure our products offer optimal comfort and control, whether for daily commutes or leisure rides. Third, performance customization—our products feature adjustable settings (such as speed modes and suspension) to adapt to different riding environments and user preferences. Every detail, from the sound of the motor to the feel of the grip, is crafted to embody our "Riding DNA" and deliver "Joy in Every Mile."